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Lord & Taylor Getting Makeover, $10 Million Campaign

SPECIALTY DEPARTMENT STORE LORD & Taylor's new owner, NRDC Equity Partners, is footing the bill for a brand makeover.

The high-end store chain, with 47 stores in nine states and the District of Columbia, acquired from Federated Department Stores for $1.1 billion, is rebranding with a $10 million campaign beginning this month.
http://publications.mediapost.com/index ... _aid=65364

I just came across this article about Lord & Taylor's rebranding and thought it was pretty interesting. L&T is one of my favorite stores to shop at and I surprised to see that they're planning on changing up their image. I'll be surprised to see the changes they make to the store near my house.

ya thanks for information acctually it is also my Favorite brand.

ashley;688601 wrote: ya thanks for information acctually it is also my Favorite brand.


? Did you mean favorite stores? Since there aren't any outlets near me I like them because they're the only place I can get Polo and some of the other high quality brands. And its convenient because its only a few minutes from my house.