LT changing up their image

SouthAPT · Post by **SouthAPT** » Sun Aug 26, 2007 1:25 pm

Lord & Taylor Getting Makeover, $10 Million Campaign

SPECIALTY DEPARTMENT STORE LORD & Taylor's new owner, NRDC Equity Partners, is footing the bill for a brand makeover.

The high-end store chain, with 47 stores in nine states and the District of Columbia, acquired from Federated Department Stores for $1.1 billion, is rebranding with a $10 million campaign beginning this month.
http://publications.mediapost.com/index ... _aid=65364

I just came across this article about Lord & Taylor's rebranding and thought it was pretty interesting. L&T is one of my favorite stores to shop at and I surprised to see that they're planning on changing up their image. I'll be surprised to see the changes they make to the store near my house.

ashley · Post by **ashley** » Fri Aug 31, 2007 10:45 pm

ya thanks for information acctually it is also my Favorite brand.

SouthAPT · Post by **SouthAPT** » Thu Sep 06, 2007 3:01 pm

ashley;688601 wrote: ya thanks for information acctually it is also my Favorite brand.

? Did you mean favorite stores? Since there aren't any outlets near me I like them because they're the only place I can get Polo and some of the other high quality brands. And its convenient because its only a few minutes from my house.