Affection is Warmth—Bad is Stinky—Category is Container
Metaphors can kill and metaphors can heal. Metaphor can be a neural structure that provides a conscious means for comprehending an unknown and metaphor can be a neural structure that is unconsciously mapped (to be located) from one mental space onto another mental space. There is empirical evidence to justify the hypothesis that the brain will, in many circumstances, copy the neural structure from one mental space onto another mental space.
Linguistic metaphors are learning aids. We constantly communicate our meaning by using linguistic metaphors; we use something already known to communicate the meaning of something unknown. Many metaphors, labeled as primary metaphors by cognitive science, are widespread throughout many languages. These widespread metaphors are not innate; they are learned. “There appear to be at least several hundred such widespread, and perhaps universal, metaphors.
Primary metaphors have this widespread characteristic because they are products of our common biology. Primary metaphors are embodied; they result from human experience, they “are part of the cognitive unconscious.
Metaphor is a standard means we have of understanding an unknown by association with a known. When we analyze the metaphor ‘bad is stinky’ we will find that we are making a subjective judgment wherein the olfactory sensation becomes the source of the judgment. ‘This movie stinks’ is a subjective judgment and it is made in this manner because a sensorimotor experience is the structure for making this judgment.
CS is claiming that the neural structure of sensorimotor experience is mapped onto the mental space for another experience that is not sensorimotor but subjective and that this neural mapping becomes part of the subjective concept. The sensorimotor experience serves the role of an axiom for the subjective experience.
Physical experiences of all kinds lead to conceptual metaphors from which perhaps hundreds of ‘primary metaphors’, which are neural structures resulting from sensorimotor experiences, are created. These primary metaphors provide the ‘seed bed’ for the judgments and subjective experiences in life. “Conceptual metaphor is pervasive in both thought and language. It is hard to think of a common subjective experience that is not conventionally conceptualized in terms of metaphor.
The neural network created by the sensorimotor function when an infant is embraced becomes a segment of the neural network when that infant creates the subjective experience of affection. Thus—affection is warmth.
An infant is born and when embraced for the first time by its mother the infant experiences the sensation of warmth. In succeeding experiences the warmth is felt along with other sensations.
Empirical data verifies that there often happens a conflation of this sensation experience together with the development of a subjective (abstract) concept we can call affection. With each similar experience the infant fortifies both the sensation experience and the affection experience and a little later this conflation aspect ends and the child has these two concepts in different mental spaces.
This conflation leads us to readily recognize the metaphor ‘affection is warmth’.
Cognitive science hypothesizes that conceptual metaphors resulting from conflation emerges in two stages: during the conflation stage two distinct but coactive domains are established that remain separate for only a short while at which time they lose their coactive characteristic and become differentiated into metaphorical source and target.
I find that this ‘conceptual metaphor’ paradigm is a great means for comprehending the human condition. But, like me, you will have to study the matter for a long time before you will be able to make a judgment as to its value. This book “Philosophy in the Flesh by Lakoff and Johnson, from which I derived these ideas and quotes, is filled with ideas that are new to the reader and thus studying it will require a good bit of perseverance.
Have you ever, before reading this post, thought that the brain unconsciously copies the neural structure from one mental space onto another mental space? Those who find this idea compelling will discover, in this new cognitive science paradigm, a completely new way of thinking about philosophy and human nature.
This new cognitive science paradigm is the best thing to happen to philosophy since Thales! How about them apples?
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Affection is Warmth--Bad is Stinky--Category is Container
Affection is Warmth--Bad is Stinky--Category is Container
From a writer's perspective, metaphor has been around for ages. It has an effective use that can be gleaned by common sense. The only thing that blows my mind is that someone had the idea that they needed to come up with a scientific proof for something that is readily demonstrable.
I wonder if they include simile in this study? ie) why when we say the sun is like an amber orb do people make the connection that the sun was amber in colour and was round. That study would be just as "profound"
I wonder if they include simile in this study? ie) why when we say the sun is like an amber orb do people make the connection that the sun was amber in colour and was round. That study would be just as "profound"
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