Honda is a great company

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valerie
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Joined: Sun Sep 05, 2004 12:00 pm

Honda is a great company

Post by valerie »

Read first, this is pretty amazing.



And you thought those people that set up roomfulls of dominos to knock over were amazing...



There are no computer graphics or digital tricks in the film.



Everything you see really happened in real time exactly as you see it.



The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.



They would th en have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.



In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.



However, it is fast becoming the most downloaded advertisement in Internet history.



Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.



There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.



Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.



They fell off their chairs when they found out it was for real.



Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.



It takes a second or two after clicking on link.



click here http://www.albinoblacksheep.com/flash/honda.php
Tamsen's Dogster Page

http://www.dogster.com/?27525



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abbey
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Honda is a great company

Post by abbey »

I loved that ad, can you believe i actually video'd it at the time to watch it again! :o
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Betty Boop
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Honda is a great company

Post by Betty Boop »

That add was :cool: . I remember always stopping everything you were doing just to watch it.

Didn't know they did it in real time though! What a nightmare! :wah:
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valerie
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Honda is a great company

Post by valerie »

See, you UK'ers got to see it before... we never did over here. Unless

it was shown back east or something... never seen it in Calif.!



:-6
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http://www.dogster.com/?27525



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BabyRider
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Honda is a great company

Post by BabyRider »

I'd seen the commercial somewhere, but don't recall if it was on the 'puteror on TV. It is amazing, and blows any "domino" scene out of the water! Cool sh!t Val.
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sunny104
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Honda is a great company

Post by sunny104 »

That was so cool!! :-6
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