You know how you get to talking about stuff and an interesting memory pops up. I was mentioning to Hubby about the Bookmobiles that used to come to my neighborhood in Chicago. It was a library and I used to visit it as a child fairly regulary. Well, Hubby grew up in the country, and he remembers the "rolling stores". If you lived out in the country, you couldn't always go all the way to town to get what you needed. These mobile stores came out to you. To the children especially, this was an event.
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If you can remember old time "rolling stores"
that means you were familiar with the country
By Elliott Brack
editor and publisher
GwinnettForum.com
FEB. 7, 2003 -- If you remember a "Rolling Store," chances are you were raised or spent a good deal of time in the country.
Oh, the joy of seeing a Rolling Store coming, kicking up dust on a backcountry road! You knew it would stop at your house if you gave it any encouragement. There was an excitement of knowing what goodies awaited you.
Only problem was, back in those post-Depression days, money was tight. People didn't have the dollars they do today, especially working or living on a farm in the county
Yet there was a way. You could barter with the rolling store operator. Many a housewife has used her chicken's egg production to swap for a bag of sugar or flour. And if your garden was a good producer, why that was another way you could "spend" at the Rolling Store.
A Rolling Store was a truck or perhaps an old bus fitted with shelving. We remember the driver opening the back of his vehicle, and us ogling the many items on the shelves. Think of those days' general merchandise stores, and that's what the Rolling Store stocked, in smaller quantities, of course.
If the husband needed a new pair of overalls, why there they were on the store. You hoped for the right size. Or if the lady of he house needed more thread for her sewing machine, there it was.
As a child, we remember spending saved pennies and nickels on hard candy from the Rolling Store. During the summers, we remember the Rolling Store also had an iced soft drink box. Wow! Did those Cokes or Red Rocks or Royal Crowns taste delicious dripping with coldness!
Another element of the Rolling Store was that it didn't come by very often... perhaps once a week. That made its coming even larger, and more thrilling!
Where the Rolling Store had as a home base, we have no idea. We suspect many were the works of entrepreneurs, seeing an opportunity to serve people living in the country, back when many people did not have motorized transportation. And no doubt they charged high prices. Yet there was no easy alternative, other than Sears and Roebuck, and even Sears didn't mail you sugar and flour, though of course, they would mail you chicks to raise, or materials to build an entire house! The Rolling Store seem to have just what you needed, when you needed it. It was early home delivery.
It was another era. In cities, there were greengrocers who went through the neighborhoods in their pick-up trucks, hawking fresh produce that they had bought at daylight at the Farmer's Market. And in New York and other big cities, there were pushcarts, giving people the same delights that Rolling Stores did in the country.
Yes, modern day kids have no inkling of how less mobile people were in those days. The Rolling Stores, the produce trucks and the pushcarts, served their own little worlds, and had loyal customers.
And their arrival always stirred everyone up. It is a nearly forgotten era in America.
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Evidently, these rolling stores still existed in the 1950's when Hubby was growing up.
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