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KROGER INTRODUCES “DISNEY’S OLD YELLER” CHUNK STYLE DOG FOOD

Inspired by the Movie Classic, New Brand Debuts in 2,500+ Stores in 32 States



CINCINNATI, OH, April 21, 2005 – Inspired by one of the most beloved movie classics of all time, The Kroger Co. (NYSE: KR) today introduced Disney’s Old Yeller, a chunk style dog food now available at more than 2,500 stores around the country.



Disney’s Old Yeller is a 100% complete and balanced product for dogs of all sizes. It is available in 50 lb. bags priced at $9.99-$11.99, depending on the geographic market. Two additional bag sizes will be introduced in June. Kroger plans to support the brand with an aggressive advertising and marketing campaign.



Released in 1957, Walt Disney’s Old Yeller was the quintessential tale of a boy's love for his dog. Set amid the landscape of 1860s Texas, a young boy named Travis wants nothing to do with the lop-eared stray. But Old Yeller quickly proves himself a loyal friend, protecting the family and saving Travis' life. They soon become inseparable pals, sharing joyous experiences and learning valuable lessons about growing up.



“The movie is a timeless classic that transcends generations, and we believe this brand will appeal not only to original fans, but to the millions of Americans who share the same kind of special bond with their beloved dogs,” said Barry Vance, Kroger senior corporate category manager.



“Bringing Disney’s Old Yeller brand to a trusted retailer like Kroger was a natural fit,” said Christopher King, category director, Disney Consumer Products FMCG. “Disney’s Old Yeller dog food is for those dogs that are part of the family.”



There are an estimated 61 million dogs in the U.S., with 39% of all homes owning at least one dog. Americans spend an estimated $7.4 billion annually to feed their dogs.





Pretty bad when the first ingredient is ground yellow corn.

Ruff Ruff

just give me the Incredible Journey every time...

miaow woof woof

Lizzie Love :-4

The ingredients tell me straight off the bat - it isn't good for carnivorous animals, Corn meal - no dog would eat corn before meat. I still give my elder dog 3-4 cow hip bones a week. He's old but has very healthy teeth and body.

And the second ingredient............"meat and bone meal..." Well I have to wonder..from what type of animal? Is this a common ingredient in all dry bagged dog foods??

robinseggs wrote: And the second ingredient............"meat and bone meal..." Well I have to wonder..from what type of animal? Is this a common ingredient in all dry bagged dog foods??It's pretty common in all the cheaper brands. I'll see if I can find my list of

the better ones if you want. Heck, it might be in a post on here somewhere,

even!

I am scared to go look at what my little Puggles has been eating! I had a tough time finding a food that he really liked. I tried bag after bag of different dry foods and just about the time I was convinced that God did not intend his canine children to be eating dry food from a bag...........along came Purina Beneful! Puggles loves it. I have always preferred to do a free feed with my dogs and this is the one food I actually see him get excited about each time he passes by his bowl!! He is always grabbing a nugget or two when we're in kitchen. That said, I would love to see your list of good choices....you're right-- I think it is in the forum somewhere...will let you know if i can't find it! Thanks!!

Please be careful with free-feeding, it can lead to weight problems.

dogmom wrote: Please be careful with free-feeding, it can lead to weight problems.


Isn't that a fact. Like humans dogs do not need to have food available 24-7. Some dogs seem to be able to make it last the day, others will just lie down and eat it all until we stop giving it out.

dogmom wrote: Please be careful with free-feeding, it can lead to weight problems.Absolutely right, Dogmom, I wouldn't free feed, myself!



Here is a list of some of the better food choices:





California Natural would be the food with the least amount of ingredients if there are any allergy problems.



http://www.naturapet.com/display.php?d=home-tab





Solid Gold-



http://www.solidgoldhealth.com/products ... .php?cat=0





Wellness/Old MotherHubbard-



http://www.oldmotherhubbard.com/dogs/index.html



specifically fish and sweet potato which is good for dogs that have food issues:



http://www.oldmotherhubbard.com/dogs/we ... 5MixSwtPot





Chicken Soup



http://www.chickensoupforthepetloverssoul.com/





Eagle Pack



http://www.eaglepack.com/pages/for_your_dog.html





Wysong



http://wysong.net/Merchant2/merchant.mv ... ry_Code=CD





Flint River



http://www.myflintriverdog.com/healthy_ ... reats.html





Innova Evo- basically raw in kibble form



http://www.naturapet.com/display.php?d=home-tab





Innova-



http://www.naturapet.com/display.php?d=home-tab





Timberwolf Organics-



http://www.timberwolforganics.com/cat-- ... --pet_food

Yeah, but would Pluto eat it? Or only Goofy?

chonsigirl wrote: Yeah, but would Pluto eat it? Or only Goofy?:yh_rotfl :yh_worshp