28,000 paid for grilled cheese sandwich
Posted: Fri Nov 26, 2004 2:44 pm
A online casino owned by a Canadian-based company forked over $28,000 US Wednesday to the owner of a 10-year-old, partially eaten cheese sandwich thought to be embedded with the image of the Virgin Mary - and then sent the "religious icon" on a world tour. GoldenPalace.com secured the winning bid for the sandwich Monday after the grilled cheese received more than 1.6 million hits on eBay. On Wednesday, GoldenPalace delivered the cheque to owner Diana Duyser at an Indian casino in Florida.
A security guard and velour rope protected the framed snack during a ceremonial exchange.
"It represented something that we believed to be a piece of Americana pop culture," said Steve Baker, CEO of Cyber World Group, GoldenPalace's Canada-based parent. He said the company had expected "minimum value" - and "a laugh and a hoot about it," but conceded: "It's taken on more of a life of its own than we ever imagined."
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A security guard and velour rope protected the framed snack during a ceremonial exchange.
"It represented something that we believed to be a piece of Americana pop culture," said Steve Baker, CEO of Cyber World Group, GoldenPalace's Canada-based parent. He said the company had expected "minimum value" - and "a laugh and a hoot about it," but conceded: "It's taken on more of a life of its own than we ever imagined."
Full Story Here