Its the Ethos, Stupid
Posted: Sun May 28, 2006 4:59 am
It’s the Ethos, Stupid
“Labour must, on the contrary, be performed as if it were an absolute end in itself, a calling. But such an attitude is by no means a product if nature. It cannot be evoked by low wages or high ones alone, but can only be the product of a long and arduous process of education.†Max Weber “The Protestant Ethic and the Spirit of Capitalismâ€.
It is this ethos (the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution) that must be created and nurtured by the Matador so that the bull follows the cape rather than the Matador with its horns. Ideology is another word for ethos.
“Labour must, on the contrary, be performed as if it were an absolute end in itself, a calling. But such an attitude is by no means a product if nature. It cannot be evoked by low wages or high ones alone, but can only be the product of a long and arduous process of education.†Max Weber “The Protestant Ethic and the Spirit of Capitalismâ€.
It is this ethos (the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution) that must be created and nurtured by the Matador so that the bull follows the cape rather than the Matador with its horns. Ideology is another word for ethos.