Its the Ethos, Stupid

[coberst]

It’s the Ethos, Stupid

“Labour must, on the contrary, be performed as if it were an absolute end in itself, a calling. But such an attitude is by no means a product if nature. It cannot be evoked by low wages or high ones alone, but can only be the product of a long and arduous process of education.” Max Weber “The Protestant Ethic and the Spirit of Capitalism”.

It is this ethos (the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution) that must be created and nurtured by the Matador so that the bull follows the cape rather than the Matador with its horns. Ideology is another word for ethos.